- Make the most of every sales opportunityand maximize Return On Investment (ROI) on your marketing money by viewing all opportunities either as aggregate lists or as detailed individual records
- Use competitor tracking functions to see which deals you've lost and which you've won, and use that business intelligence to educate your sales personnel
- Give sales reps access to all the discounting and customer specific pricing rules that typically live in other systems without requiring them to exit the application
- Improve responsiveness to all sales inquiries, driving return sales and boosting customer loyalty
- Track multiple leads within the same company separately, getting insight into each contact, conversation and unique opportunity
- Monitor the progress of each customer transaction from initial contact to the close of the sale to post-sale support.